Serving as the industry connection for students at the University of North Texas, I personally knew that letting it fade into the background was not an option. After a rocky 2023, and radio silence from previous leadership, I took the direction of the club into my own hands.

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By the end of the academic year, we had built relationships with and toured 9 local and national agencies, including WPP Media and Saatchi & Saatchi. Meeting attendance increased from 3-5 to 15-20 on average, and our social media grew by 90%.